If you want to grow your business or brand this year, make sure email list building is high on your priority list. If you are a novice, you can start with Email list building for beginners. This way, you can grow and amass a wealth of experience.
An engaged email subscriber list can be one of the most valuable assets any
company or marketer possesses. According to Campaign Monitor, email marketing yields a massive 4,400% return on investment—delivering $44 for every $1 spent.
With effective email list-building strategies, you can build meaningful relationships with your audience, drive traffic, boost conversions, and take your revenue to the next level.
In this comprehensive guide, you’ll learn insider email list-building tips that are perfect for beginners and experienced marketers alike.
Why You Need to Focus on Email List Building Now
In the fast-paced digital world, it can be tempting to dismiss email as outdated. But that would be a costly mistake. Email remains one of the most effective digital marketing channels for brands, whether they are startups or Fortune 500 brands.
Here’s why you need to zero in on email list building this year:
- Owned media: You own and control your email subscriber list. You’re not at the mercy of unpredictable social media algorithms.
- Higher conversion rates: Email converts at significantly higher rates than most social media platforms. Email drives sales.
- Predictability: As an established and tried-and-true medium, email marketing provides predictable results you can rely on.
- Cost-effectiveness: Communicating with your own subscriber list is far more affordable than paid digital ads. You’ll get a higher ROI.
- Enhanced customer loyalty: Email nurturing leads to higher lifetime value, repeat business, referrals, and lower churn.
Clearly, focusing on expanding your email list needs to be one of your top priorities this year. Let’s explore proven Email list-building strategies to get it done.
Craft the Perfect Lead Magnet
The most effective way to jumpstart your list building is to offer an irresistible lead magnet. This is a free resource like an ebook, cheat sheet, guide, checklist, video course, coupon, or template that you give away in exchange for someone’s email address.
Choose a lead magnet that is closely aligned with your brand, solves a specific problem for your audience, and provides extraordinary value. The higher the perceived value, the more leads you’ll generate.
Promote It Like Crazy
You need to be aggressive in promoting your lead magnet across all your platforms. Set up a dedicated landing page on your website. Run social media ads pointing to it. Add links and graphics in your navigation menu, blog posts, videos, ads, and anywhere else that makes sense. Promote it relentlessly.
Leverage Page2Leads
Page2Leads is an Email list building for beginners simplified. This user-friendly tool can help you simplify and streamline your email list-building process. With Page2Leads, you can create eye-catching and effective lead magnets, integrate with your email marketing platform, and track your results.
Here are some of the benefits of using Page2Leads for list building:
- Simple and User-Friendly: Effortlessly navigate through our intuitive interface, ensuring a smooth experience for users of all levels.
- Organize Leads with Custom Lists: Efficiently sort and categorize lead information by creating personalized lists that cater to your specific requirements.
- Effortless List Export: Effortlessly extract your carefully curated lead lists, providing you with versatile options to make the most of your data.
- Seamless Auto-Responder Integration: Simplify your communication process by seamlessly connecting with auto-responder systems, enhancing your strategies for engaging leads.
- Convenient Chrome Extension: Optimize your workflow with our handy Chrome extension, granting you swift access and streamlined lead management directly from your browser.
Leverage Website Pop-Ups
While some dismiss website pop-ups as annoying, they are one of the proven strategies for effective email list building. Research shows they convert. When timed properly after a visitor has been on your site for at least 30 seconds, pop-ups drive up opt-ins significantly. Just don’t overdo them.
Build Knowledge, Like, and Trust
People won’t readily subscribe to your email list if they don’t know, like, and trust you. That means regularly publishing high-quality blog posts, videos, and other content that establishes your brand as an authority. Be generous with providing value for free.
Make Your CTAs Pop
Calls-to-action are your chance to convert visitors into email subscribers. Make them stand out visually. Include persuasive wording like “Join our list to get free tips to improve your health.” Test different CTAs to see what converts best.
Optimize Your Welcome Emails
How you onboard new subscribers impacts whether they stick around. Send a warm, friendly welcome email to make them feel valued. Share useful content and give them a reason to look forward to your next email.
Make Unsubscribing Easy
Not everyone who joins your list will remain a subscriber forever. Make it easy for people to unsubscribe so you maintain good deliverability rates.
Avoid Purchased Email Lists
Buying email lists seems like a quick shortcut, but low-quality purchased lists can tank your sender’s reputation. Focus on growing your list organically for better long-term results.
Persist and Experiment
Like anything worthwhile, building your email list takes time and consistency. Continuously test new tactics and fine-tune your approach. With smart email list-building strategies, your subscriber base will grow steadily all year.
Commit now to prioritizing email list growth, and you’ll maximize your marketing results in 2023.
What email list-building tactics are you planning to implement first? Let me know in the comments!